“We think the combined offering, and given the amount of content and what we can do from the tech side, really will put us in a position to be able to compete with the most scaled players in DTC,” Ellison said. It’s not yet clear whether the app’s two libraries will be fully integrated, or whether one will exist as a standalone service within the other. Ellison signaled that the HBO brand will “operate with independence” during the call.
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The company also has a smart alarm that avoids alerting users to a low battery during the night, when they are likely to be asleep, since this often results in people disconnecting their alarm and forgetting about it.